Capability 08
Digital Marketing
Demand generation that feeds the contact centre rather than running beside it.
What it is
Marketing and the contact centre usually report separately, which is why lead quality arguments never resolve. Running both under one roof means the team generating the lead hears the call that follows it, and the targeting tightens against what actually closed.
Who it is for
Brands that want visibility and lead flow connected to the team that works the leads.
- Service
- 08 of 08
- Inclusions
- 4
- Delivery
- 5-step process
- Quality
- Recorded call QA
What you get
What the engagement includes.
Paid and organic visibility
Landing page and funnel build
Lead capture wired into the dialer
Reporting from click through to close
How it runs
The same five steps, every time.
Nothing about this service is improvised. It goes through the process every other campaign goes through.
Discover
We map the campaign goal and agree what success is measured on.
Build
Team structure, talk paths and reporting are defined up front.
Train
Campaign-specific onboarding, completed before go-live.
Launch
The team goes live under direct supervisor oversight.
Optimize
QA review and coaching cycles, continuously.
Where it applies
Verticals that lean on this.
Next step
Need digital marketing running by next month?
Tell us what the campaign has to deliver. We will tell you honestly whether we are the right team for it.
Tell us the campaign, the volume and the standard you are held to.
We scope the team, the process and the reporting against it.
You get a straight answer on whether we are the right fit.